The Challenge
Vertex, a brand offering [Insert product type—can be added if you’d like], was facing a serious issue on Amazon. Their listings were flooded with rogue sellers, pricing had dropped well below MAP agreements, and overall brand control was slipping. With inconsistent messaging, fragmented listings, and unverified UPCs in use, Vertex was unable to protect its reputation or scale effectively.
Our Solution
EcomTactics stepped in with a complete Amazon brand strategy designed to clean house and build a strong foundation for growth. We took a multi-layered approach to solving Vertex’s challenges:
• Listing Optimization & Consolidation: We unified fragmented listings and optimized product content to ensure consistency and clarity.
• GS1 Barcode Conversion: We cleaned up and restructured product identifiers using verified GS1 barcodes, eliminating improper UPC usage.
• New Listings & Brand Registry: We created new, branded listings and successfully secured Brand Registry approval to give Vertex better control and enforcement capabilities.
• Imagery Refresh: We updated product photography to better reflect the brand’s professionalism and quality.
• Strategic Planning: We held weekly strategy sessions with the Vertex team to monitor progress, align goals, and plan for long-term Amazon growth.
The Results
The Results
After two months of collaboration and execution, Vertex’s Amazon presence was completely transformed:
• ✅ Clean, Consolidated Listings
• 🛡️ Protected Brand Identity through Brand Registry
• 🧼 Unified Messaging and Clearer Product Presentation
• 💬 Eliminated unauthorized and confusing seller content
The brand regained control, reestablished its pricing structure, and built a strong base to support future sales and expansion.
Testimonial
“Working with EcomTactics was a turning point for our brand on Amazon. We were losing control of our listings, and our pricing was all over the place. Their team brought structure, clarity, and a long-term strategy that got us back on track. Our listings now look professional, our messaging is unified, and we finally feel in control of our presence on Amazon.”
— Vertex Team
